Social Marketing

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What is Social Marketing?

Social Marketing is a communications strategy that addresses social and behavioral issues. Prevention social marketing is used to influence a particular audience to adopt a behavior that may improve health, prevent injuries, protect the environment, or make some positive contribution to the community.
The HIV prevention social marketing campaign for Sonoma County encourages members of the community to be aware their HIV status as well as behaviors that may put them at risk for HIV infection as a way of preventing future HIV infections. The social marketing campaign is guided through the use of public health behavior theory, current epidemiologic data, and input from the communities we are trying to reach.

What's New

Current events: The current social marketing campaign focuses on HIV-positive gay and bisexual men. The goals of the campaign are to connect HIV-positive men with prevention and treatment services so that they can maintain optimal health, and to provide them with relevant health information that can help motivate them to change sexual behaviors in order to reduce the transmission of HIV and/or STDs.

Strategic Design Team: The Social Marketing Strategic Design Team (SDT) is comprised of community partners and members of the campaign target audience, and serves an advisory capacity for the program. The SDT meets the 3rd Wednesday of the month from 10:00 am-12:00pm. For more information about the SDT and to find out meeting locations, contact Anthony Taylor at 565-6635.

Community Partners

Strategic Design Team Members

Consultants

Information and Resources

• Program Materials Review Protocol
• Program Materials Review Comment Form

Links

stayinformedsonoma.net (Note: This site contains HIV prevention messages that may not be appropriate for all audiences.)

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