Five a Day Power Play !

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The California Children's 5 a Day—Power Play! Campaign, a statewide social marketing initiative, uses a multi-channel, community-based approach to encourage 9, 10, and 11 year-old children from low income households to eat at least 5 servings of fruits and vegetables and to get at least 60 minutes of activity every day. The Campaign promotes its message in schools, after-school programs, media, farmers' markets, restaurants, and grocery stores.

Sonoma County coordinates the North Coast Regional Power Play! Campaign, which reaches over 5,000 children, ages 9 to 11, each year. The North Coast region includes the following counties:

• Sonoma
• Lake
• Mendocino
• Napa
• Humboldt/Del Norte

Please contact Caryl Burns (cburns@sonoma-county.org) for more information about the Campaign and for county contacts.

What's New

Sports leagues will find this brochure useful for improving the quality of their teams snacks. This document may be reproduced for distribution.	Spring into Health Activities at Monroe Elementary School	Sonoma County students went on tours of the Farmers' Market with tour guide Linda Peterson.

The goal of the 5 a Day—Power Play! Campaign is to increase vegetable consumption in 9-11 year old children and their families and to increase physical activity. The Fitness Fun Guides, developed by the Sonoma County Family Activity and Nutrition Task Force, provide information on the many ways families can participate in physical activity. Each guide is available in PDF format for printing (both English and Spanish).

• Fitness Fun for Families
• Active Play for Kids 1-5 Years Old
• Fitness Fun for Kids 6-12 Years Old
• Fitness Fun for Teens
• DIVERTIDAS ACTIVIDADES FÍSICAS PARA LA FAMILIA
• DIVERTIDAS ACTIVIDADES FÍSCAS PARA LOS NIÑOS 1 A 5 AÑOS DE EDAD
• DIVERTIDAS ACTIVIDADES FÍSCAS PARA LOS NIÑOS 6 A 12 AÑOS DE EDAD
• ACTIVIDADES FÍSICAS PARA ADOLESCENTES

Who's Who
Community Partners

Information and Resources

From the Redwoods to the Vineyards: North Coast Children on the Brink of a Health Crisis, a report examining the epidemic of overweight and unfit children in Sonoma County and the north coast region, was released on September 8, 2004. The report, designed as a tool to assist community leaders, school officials, policymakers, parents and others concerned with the welfare of children, provides a range of recommendations and actions to avert the impending health crisis.

For a copy of the press release
North Coast Children threatened by Obesity Crisis

For a copy of the report
From the Redwoods to the Vineyards

Sonoma County 5 a Day—Power Play! Campaign Plan

These documents are saved in Adobe Acrobat format and you must have Adobe Acrobat Reader to view the reports. Visit our page to download Acrobat Reader.

Links

• http://www.cdc.gov/nccdphp/dnpa/5ADay/index.htm - Designed for youth, but also includes a section for parents and teachers, this site provides recommendations for healthy eating, exercise and general health behaviors and includes a youth-friendly interactive site.
• www.nal.usda.gov/fnic - Contains over 1600 links to current and reliable nutrition information and links to several USDA sites, including the WIC Works Resource Center, the Childcare Nutrition Resource System, and the Healthy School Meals Resource System hosts a searchable web site providing information to persons working in USDA's Child Nutrition Programs.
• www.dhs.ca.gov/cpns - Provides information on the Cancer Prevention and Nutrition Section's programs including 5 a Day, links to many other nutrition, exercise and chronic disease prevention sites and resources.
• http://www.dhs.ca.gov/ps/cdic/cpns/network/project_directory03-04.htm - The California Nutrition Network's mission is to create innovative partnerships so that low-income Californians are enabled to adopt healthy eating and physical activity patterns as part of a healthy lifestyle.
  
• http://www.dhs.ca.gov/ps/cdic/cpns/network/rnn.htm - The Regional Nutrition Networks for Healthy, Active Families are funded in 11 regions that together provide services to all California counties.

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