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Press Release: Sonoma County Businesses Join Safe Sleep Campaign for Reducing Risk of Infant Deaths

Date: August 29, 2011

Contact: Rebecca Munger, MCAH Coordinator
Email: Rebecca.Munger@sonoma-county.org
Phone number: (707) 565-4553
Fax: (707) 565-4550

SANTA ROSA, Calif. - Local businesses and organizations have joined efforts with the Department of Health Services and the Sonoma State University Nursing Program to educate the community about ways to reduce the risk of Sudden Infant Death Syndrome (SIDS) and other sleep-related infant deaths. SIDS is the sudden and unexplained death during sleep of a seemingly well infant younger than 12 months of age. In California, approximately 200 infants die of SIDS each year. While the number of SIDS deaths has dramatically decreased in the U.S. since promotion of the "Back to Sleep" campaign in 1994, the number of SIDS deaths in the state has begun to rise in recent years. In Sonoma County as many as two to four infants die each year during sleep.

Research shows that parents and other caregivers can help reduce the risk of infant death by putting babies to sleep on their backs, in their own beds, and without blankets or other soft bedding. Local stores, hospitals, clinics and other businesses are displaying posters and 24-inch vinyl floor decals with these recommendations. Safe sleep messages are in English and Spanish targeting parents, grandparents and other caregivers of infants.

The campaign was made possible by a grant from the CJ Foundation for SIDS and the work of graduate students in the Sonoma State University Nursing Program. The Maternal, Child and Adolescent Health Program and Department of Health Services acknowledge the following organizations for their support and dedication to the health of the community by helping campaign for safe sleep and SIDS risk reduction:

A Child's Dream
Alliance Medical Center
Big Lots
California Parenting Institute
Community Child Care Counsel
Drug Abuse Alternatives Center
Food Maxx
G & G Markets
Kaiser Permanente
K-Mart
Lola's Markets
Lucky Supermarkets
Petaluma Health Center
Petaluma Valley Hospital
Prime Time Nutrition
Redwood Empire Food Bank
Redwood Gospel Mission Thrift Store
River to Coast Children's Services
Santa Rosa Community Health Centers
Sonoma Catering
Sonoma County Indian Health Project
Sonoma Valley Hospital
Sutter Medical Center of Santa Rosa
The HealthSource at Kidsake
University of Sports
West County Health Centers
Women's Recovery Services
YMCA

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