The application period for FY 08-09 Advertising Program is closed.

On August 20, 2008, the Board of Supervisors approved the FY 2008-2009 Advertising Fund allocations during the Final Budget Hearing.

The County Administrator's Office will send contracts and instructions to all recipients of Advertising funds in late September.

2008-09 Advertising Program Contacts

The Sonoma County Board of Supervisors established the advertising program and policy in 1986 utilizing Transient Occupancy Tax (TOT) funds. Funds from this source are made available for the promotional activities of private nonprofit organizations in Sonoma County whose purposes are to provide cultural, historical preservation, and other activities which enhance tourism and industry; and/or local community events which encourage a sense of community. Matching funds are also available for Unincorporated Chambers of Commerce.

In addition, the advertising program also provides funds for county department activities including, but not limited to, education and promotion of Sonoma County, and recreational opportunities provided to both citizens of and visitors to Sonoma County.

TOT is charged at 9% for accommodations at lodging and camping facilities in the unincorporated areas of the county. TOT funds are discretionary, in that the Board of Supervisors may direct use of these funds for any legitimate county expense. The promotion of tourism and visitor service centers are the primary uses of the funds. These programs are administered by the Economic Development Board.

These documents are saved in Adobe Acrobat format and you must have Adobe Acrobat Reader to view the reports. Visit our page to download Acrobat Reader.

This page was last updated by webmaster