Fiscal Year 2011-2012 Funding Request Letter to Advertisers (PDF: 80kB)

Application for New or Increased Category H Fiscal Year 2011-2012 Advertising Funding Requests (Worddocument)

Advertising Policy (PDF: 139kB)

Claim Information

• Submitting a Claim for Payment (PDF: 43kB)
• Advertising Claim Form (PDF: 192kB)
• Sample of Advertising Claim Form (PDF: 22kB)

Advertising Program Contacts

Jennifer Rogers
Administrative Assistant
(707) 565-2431

The Sonoma County Board of Supervisors established the advertising program and policy in 1986 utilizing Transient Occupancy Tax (TOT) funds. Funds from this source are made available for the promotional activities of private nonprofit organizations in Sonoma County whose purposes are to provide cultural, historical preservation, and other activities which enhance tourism and industry; and/or local community events which encourage a sense of community. Matching funds are also available for Unincorporated Chambers of Commerce.

In addition, the advertising program also provides funds for county department activities including, but not limited to, education and promotion of Sonoma County, and recreational opportunities provided to both citizens of and visitors to Sonoma County.

TOT is charged at 9% for accommodations at lodging and camping facilities in the unincorporated areas of the county. TOT funds are discretionary, in that the Board of Supervisors may direct use of these funds for any legitimate county expense. The promotion of tourism and visitor service centers are the primary uses of the funds. These programs are administered by the Economic Development Board.

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